What is a visual album?

A visual album is a multimedia project that combines music with visual elements, such as music videos, short films, and other visual components. It is a cohesive body of work that tells a story or conveys a specific theme or concept through both audio and visual mediums. Visual albums can provide a more immersive and engaging experience for listeners and viewers, allowing them to fully experience the artist's creative vision in a more comprehensive way.

Some popular examples of visual albums include Beyoncé's "Lemonade," which was released in 2016 and featured a full-length visual film to accompany the album's tracks, as well as Kanye West's "Jesus is King," which was released in 2019 and featured a series of IMAX films to accompany each song on the album. Visual albums can be a powerful tool for artists to express themselves creatively and connect with their audience in a unique and innovative way.